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SECOND SEMESTER B.Com. DEGREE EXAMINATION, MAY 2016
(CUCBCSS—UG)

Complementary Course
BCM 2C 02—MARKETING MANAGEMENT :
Time : Three Hours : Maximum : 80 Marks
Part A

Answer all questions.
Each question carries 1 mark.

A. Choose the correct answer :

1 Which skills and capabilities will marketers need to increasingly have ?
(a) Market research. (b) Digital and social media marketing.
(c) Strategic marketing. (d) Sales.

ഉ The way in which the product is delivered to meet the customers needs refers to :
(a) Selling.
(b) New product concepts and improvements.
(c) Advertising and promotion activities.
(d) Place or distribution activities.

3 The key term in the American Marketing Association’s definition of marketing is :
(a) Process. : (b) Sales.
(c) Products. (d) Value.

4 Acommonly used basis for segmenting consumer markets is :
(a) Organisational size. (b) Demographics.
(c) Product Type. (d) Price.

5 Users are able to create content and become more involved with a brand through :
(a) Door to door. (b) Online communities.
(c) Direct mail. (d) Telemarketing.

Turn over