Reg No.:

000OMKTT512022001 Pages: 1

Name:

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

Fifth Trimester MBA Degree Regular and Supplementary Examination December 2020

Course Code: MKT-T5-12
Course Name: DIGITAL AND SOCIAL MEDIA MARKETING

Max. Marks: 60 Duration: 3 Hours

دم ~ ‎ಡು‏ ہا

10

11

(a)

(b)

PARTA
Answer all questions. Each question carries 2 marks
Briefly explain the characteristics of digital customer.
Give a brief note on marketing gamification.
Explain the importance of blogging in business.
Explain A/B testing.
Sate any two online advertising methods.

(5x2 marks = 10 marks)

PART छ
Answer any 3 questions. Each question carries 10 marks
Explain how marketing has changed in the digital era. (10)
Discuss the various online product strategies with suitable examples. (10)

Explain the process of engagement marketing through content management, (10)
give suitable examples.
“Social media is an indispensable tool in company’s overall marketing (10)
communications.” Elaborate with suitable examples
Explain the tools used by Web 2.0 for developing customer relationship (10)
management.
(3x10 marks = 30 marks)
PART ட

Compulsory question, the question carries 20 marks
Develop a digital marketing plan for the introduction of a new model of mobile (10)
phone with latest features.
Explain the methods needed to come on top in search engine marketing and (10)
search engine optimisation for a services company of your choice.

(20 marks)

بد بد ‎ಸಸ್ಯ‏

Page | of 1