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group business bookings by encouraging. Fal — flung family members to
collaborate online to plan. Their next reunion or group event at Disney World.
In the next few years, Disney needs to use the internet to capture the e-mail
addresses of every Disney visitor and potential visitor with that capability
Disney can have more control over guest attendance by offering very specific
promotion to highly valued guest.

Destination Disney are also rolling out interactive, location hopes to collect
information from customer or make this data accessible across all lines of
business so that employee at any given time can access or add information to a
visitors profile. Another initiative that lier in Destination Disney is a Web Site
called Magical Gatherings, specifically intended to boost new revenues and
group business bookings by encouraging. Fal — flung family members to
collaborate online to plan. Their next reunion or group event at Disney World.
In the next few years, Disney needs to use the internet to capture the e-mail
addresses of every Disney visitor and potential visitor with that capability
Disney can have more control over guest attendance by offering very specific
promotion to highly valued guest.

Destination Disney are also rolling out interactive, location aware programs to
help Disney executives cut costs on the back end in pack operations and
logistics. The effort will include helping to manage the parks’ fleet of 267
buses, which shuttle an average of 15,00,000 packagers a day. GPS and mobile
internet technology let Disney run its fleet based on real — time customer
demand rather than set schedules helping to eliminate lines and wait limit as
well as cut excess operations.

It is also planning to expand its digital imaging services which could include a
program that may let visitors staying at a Disney hotel use their room television
sets to review and buy photographs taken of them on rides during the day. The
resort is looking to improve its service that allows visitors to schedule rides
thus avoiding long queues

Questions :

1. Explain in your own words, how Disney collects information from
customers?
2. Critically evaluate Destination Disney?

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