16.
11
18.
19.
20.
21.
22.
23.

24,
28.
26.

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2 C 22022

Section B

Answer atleast five questions.

Each question carries 6 marks.

All questions can be attended.
Overall ceiling 30.

What is Relationship marketing ? Explain its importance.
Explain the merits of sales promotion.

Describe about ‘Niche marketing’.

Explain Marketing mix.

Differentiate between product and service.

Explain the demographic basis of market segmentation.
What are the challenges of rural marketing ?

Describe the functions of retailer.

(5 x 6 = 30 marks)
Section C

Answer any two questions.
Each question carries 10 marks.

What is consumer behaviour. What are the factors affecting consumer behaviour ?
Explain merits and demerits of Advertising.

Explain the security issues related to E- Marketing.

Elucidate service-marketing mix.

(2 x 10 = 20 marks)

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