27.

91.

3
Cteristics ச ^
What are the characteristics of services ? a
What are the importance or objectives of sales promatio ச
Explain the problems involved in the marketing of services.
(6 x 4 = 24 marks)

Part IV (Long Essays)
Answer any two questions, each question carries 15 marks.
Define Sales Promotion. What are the merits and demerits of sales ‏ہو‎ ?

What do you mean by product innovation ? What are the factors influencing product
innovation ? Explain the different product innovation strategies. :

5 5 tion
What do you mean by market segmentation ? Explain the steps in market segments

process.
(2 x 15 = 30 marks)