2
(B) Fill in the blanks :
6 FMCG stands for ~-———-—--— ‏سی‎
‎7... . +... goods are purchased for final consumption.
8 EFT meang —-._-_- ---—..
utility.

9 Transportation creates —

10 The market where product is sold by only one seller known as

Part II (Short Answer Questions)
Answer any cight questions, each question carries 2 marks.
11. What do you mean by market positioning ?
12. What do you mean by advertising ? ۱
13. What do you mean by price skimming ?
14, What do you mean by product modification ?
16. What do you mean by product line ?
16. What do you mean by relationship marketing ?
17, Mention any two objectives of advertising.
18. What do you mean by odd pricing ?
19. Define service.

20. What is B2C business ?

Part III (Short Essays)
Answer any six questions, each question carries 4 ‏جو‎
‎21. Briefly explain the features of modern marketing.
22. What are the objectives of product diversification ?
23. Explain the different types of sales promotion techniques.
24. Explain the different marketing concepts.

25. What are the factors influencing consumer behavior ?

€ 81703

(10 x 1 = 10 marks:

(8 x 2 = 16 marks)