TER B.Com/B.B.A. DEGREE EXAMINATION, APRIL 2020

SECOND SEMES
(CUCBCS8—UG)
B.Com.
BCM 2C 02—MARKETING MANAGEMENT
(2017 Admissions)
Time : Three Hours Maximum : 80 Marks
Part I

Answer all questions, each question carries 1 mark.

(A) Choose the correct answer :
1 The concept of marketing mix was developed by :
(b) NH Borden.

(a) Philip Kotler.
(d) None of these.

(c) William J Stanton.
2 Sub-dividing of market into homogeneous sub-sections of customers is known as :

(a) Target marketing. (b) Market segmentation.
(c) Product differentiation. (d) None of these.
8 Anything that has ability to satisfy needs and wants of the consumer is known as :

(a) Price. (b) Package.
(൦) Product. (d) Promotion.
۱ OMATBRAR 2

4 The retailer sells goods in
(8) Smal] quantity. ‘(b) Huge quantity.
(0) 240 enough. (d) None of these.

5 White revolution relates with :
(b) Milk.

(d) None of these.

(a) Fish.

(c) Service.