26
27
28

29
30

31

3 C 5574

What is test marketing ? How is it done ?
How do you classify services ?
Describe the strategies to build up relationship marketing ?
(6 x 4 = 24 marks)
Part D (Essay Questions)

Answer any two questions.
Each question carries 15 marks.

What is Rural Marketing ? Explain the problems and potentialities of a rural marketing.
What is personal Selling ? Explain its process. State the essentials of a successful personal
selling ? $
Define E-marketing. Describe the features and scope of e-marketing.

(2 x 15 = 30 marks)