B. Fill in the blanks :

6
2
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9

10

11
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16
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21
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refers to word of mouth through electronic channels.
For rural marketing —————— pricing is more suitable.

is called shopping by post.

goods are purchased without any planning or search effort.
Generally —————— is an indicator of quality.

(10 > 1 =

Part B (Short Answer Questions)

Answer any eight questions.
Each question carries 2 marks.

What is consumerism ?
What is green marketing ?

What do you mean by product positioning ?

_What is merchandising ?

What is meant by brand equity ?

What is target return pricing ?

How publicity is differing from advertising ?
What are convenience goods ?

What is post purchase dissonance ?

What do you mean by price bundling ?

(6x22

Part C (Short Essay Questions)

Answer any six questions.
Each question carries 4 marks.

State the factors influencing Consumer behaviour ?

C 5574

10 marks)

16 marks)

What is meant by after—sales services ? Explain the techniques to deliver after sales services.

Define Marketing ? List out the features of modern marketing.
Mention the factors to be considered while selecting a channel.
Define market segmentation ? Explain its process.