8. Fill in the blanks :

10

11
12
13
14
15

16
17
18
19
20

21
22

The total line of products which a firm offers to its buyers is termed as ‏لس‎

D 43135

The path or network through which the products are made available to the consumers

The advertisement used at the time of introducing a new product in the market is called

URL means ————.

The combination of product, price, place and promotion is termed as

(10 x 1= 10 marks)

Part B (Short Answer Questions)
Answer any eight questions.
Each question carries 2 marks.
What is meant by counter marketing ?
What is a product line ?
Identify the activities involved in physical distribution of goods. .
Write any two objectives of personal selling. .
When there may be channel conflict ?
What is viral marketing ?
Which are the psychological factors influencing consumer behaviour ?
What is symbiotic marketing ?
What are the benefits of EFT ?

What is meant by packaging ?

(8 x 2 = 16 marks)

Part C (Short Essay Questions)

Answer any six questions.

Each question carries 4 marks.
Which are the different approaches to marketing ?
Which are the different types of consumer goods based on shopping habits ?