D 43135 (Pages : 3) ಕೂಸು ಸುತು

SECOND SEMESTER B.Com. DEGREE EXAMINATION, MAY 2018
(CUCBCSS—UG)
Complementary Course
BCM 2C 02—MARKETING MANAGEMENT
(2017 Admissions)
Time : Three Hours Maximum : 80 Marks
Part A

Answer all the questions.
Each question carries 1 mark.

A. Choose the correct answer :

1 Application of marketing theories and techniques to social institutions is known

88 :
(a) Demarketing. (b) Remarketing.
(c) Social marketing. (d) Mass marketing.
2 Goods which may or may not be available but for which the consumer refuses to accept any
substitute :
(a) Speciality goods. (b) Convenience goods.
(c) Shopping goods. (d) Insistence goods.
3 Direct marketing implies :
(a) Zero level channel. (b) One level channel.
(c) Two level channel. (d) Three level channel.
4 Oral and face to face communication and presentation with the customer for making sales is
called :
(a) Advertising. (b) Public relations.
(c) Personal selling. (d) Sales promotion.
5 Rs. 999 pricing by Rediff.com is an example for :
(a) EDLP. (b) Psychological pricing.
(c) Premium pricing. (त) Discount pricing.

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