11,
12,
13.
14.
15.
16.
127
18.
19.
20.

21.
22.
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24,
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26.

2
8 ——— is used to store and carry E-cash.
9 Transportation creates ———— utility.

10 Products seen as having extension potential into other market are called ———_—.

C 24701

(10 x 1 = 10 marks)

Part B (Short Answer questions)
Answer any eight questions.
Each question carries 2 marks.
What is administered pricing ?
What is customised marketing ?
What is cognitive dissonance ?
What is standardization ?
Expand : (a) FMCG ; and (b) USP.
What is commercial advertising ?
What is market targeting ?
What is meant by phishing ?
What is E-wallet ?
What is marketing myopia ?

(8 x 2 = 16 marks)

Part C (Short Essay Questions)
Answer any six questions.
Each question carries 4 marks.
Explain the process of market ന്ന്‌
Discuss the tools available to deliver after sales service.
Why do you buy a product ?
State the problems of PLC.
Differentiate between products and services.
“Direct marketing is not suitable for FMCG goods”. Why ?