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SECOND SEMESTER B.Com. DEGREE EXAMINATION, MAY 2017
। (CUCBCSS—UG)

Complementary Course
BCM 2C 02—MARKETING MANAGEMENT
Time : Three Hours 8 _ Maximum : 80 Marks
Part A

Answer all questions.
Each question carries 1 mark. °

A. Choose the correct answer :
1 Object of salesmanship is to :
(a) Popularize a product. (b) Ensure quality.
(c) Fix the price. (d) Creates new demand.
2 Which of the following is not an outdoor advertisement ?

(a) Billboards. (b) Sky writing.
(c) Signs (d) Sale letters.
3 Perception is a part of :
(a) Personal factor. (b) Social factor.
(c) Cultural factor. (d) Psychological factor.
4 The concept of marketing mix was developed by :
(a) Philip Kotler. 1 (0) N. H. Borden.
(௦) Mec Cathy. (d) Luca Pacioli.
5 The first step in selling process is :
(a) Prospecting. (9) Pre-approaching.
(c) Approaching. (d) Preparation.
B. Fill in the blanks :

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6

refers to fixing of prices according to customs or traditions.
7 Marketing of eco-friendly product is called

Turn over