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Max. Marks: 100

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F1199 Pages: 2

Name:

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
SIXTH SEMESTER B.TECH DEGREE EXAMINATION(R&S), May 2019

Course Code: ME 368
Course Name: MARKETING MANAGEMENT

PARTA
Answer any three full questions, Each question carries 10 marks.
Distinguish between selling and marketing.
Explain societal marketing concept with case examples.
Explain features of new economy.
Illustrate marketing mix elements with relevant examples
Explain marketing planning process with BCG matrix.
Explain different sources of product ideas with case examples
Explain test marketing with real life example.
PART B
Answer any three full questions, each carries 10 marks.
Explain in detail segmentation, targeting and positioning in marketing.
Illustrate marketing research process
Explain various factors affecting consumer behaviour
Explain the relevance of Abraham Maslow’s need hierarchy theory of
motivation in marketing
Explain the importance of extending maturity stage of Product life cycle.
Explain different sources of new product ideas.
PART C
Answer any four full questions, each carries 10 marks.
Explain different elements in promotion mix with case examples
Explain the role of advertising in promoting a product of your choice.
Explain different types of appeals in an advertisement.
Distinguish between advertisement and sales promotion
Design an advertisement to promote value added products using jackfruit.

Explain various price - promotion strategies with examples

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Duration: 3 Hours

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