APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY Previous Years Question Paper & Answer

Course : B.Tech

Semester : SEMESTER 6

Year : 2019

Term : DECEMBER

Scheme : 2015 Full Time

Course Code : ME 368

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F192110

How to identify the target audience ?
How do you design the message strategy?
How to elaborate the non personal communication channels ?

Define promotion mix evaluation.

What are the sales promotion tools and elaborate each of them.

Define advertising.

How do you analyse the new trends in marketing?

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