F 03000AE362052105 Pages: 2

Reg No.: Name:
APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
Sixth Semester B.Tech Degree Regular and Supplementary Examination July 2021

Course Code: AE362
Course Name: INDUSTRIAL PSYCHOLOGY
Max. Marks: 100 Duration: 3 Hours
PARTA
Answer any two full questions, each carries 15 marks. Marks
1 8) Define industrial psychology and explain the historical development of (7)

industrial psychology.
b) What do you mean by job satisfaction? What are the factors affecting Job (8)
Satisfaction? Also mention the consequences of job satisfaction.
2 a) What are the role and principles of scientific management in industry? Explain (8)

time and motion studies related to SM.

b) Explain in detail Maslow’s hierarchical pyramid. (5)
c) List out the extrinsic factors affecting job satisfaction. (2)
3 ஐ What is the scope of industrial psychology? (5)
b) What is motivation? Explain the theories related to motivation in detail. (7)
c) What is meant by ergonomics? (3)
PART B
Answer any two full questions, each carries 15 marks.
4 a) Distinguish job description and job specification (4)
b) Explain in detail the various methods of collecting job analysis information. (8)
c) What is meant by consumer psychology (3)
5 a) Explain consumer rooted market segmentation in detail. (8)
b) What is meant by job design? (3)
c) What is targeting? Explain the criteria for effective targeting (4)
6 a) Write notes on employee referrals. (3)
b) Explain the selection process in detail with neat block diagram (8)
c) What do you know about various marketing concepts? (4)

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