111.

2

C 80404

8 Asmall book or magazine containing pictures and information about a product or service -

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(a) Blog. (b) E-book.
(c) Lead. - (6) Brochure.
The quality of being legible and easily understandable :
(a) Understandably. (b) Ambiguity.
(c) Readability. (d) None of the above.

10 Ashort description of a book, film, or other product written for promotional purposes :

(a) Blurb. (b) Blog.
(c) Journal. (d) Advertisement.

(10 x 1 = 10 marks)

Answer ten of the following questions in two or three sentences :

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12
13
14
15
16
17
18

19

20
21
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Define Timeliness.

What are the contents of a newspaper ?
What are Press Conferences ?

What is meant by a Screenplay ?
Define Skit.

What is an E-book ?

What is the World Wide Web ?

What is a Storyboard ?

Define Digital Editing.

What is a Leaflet ?

What are the five ‘W’s and ‘H’ of Writing ?

Explain Clarity in writing.

(10 x 2 = 20 marks)

Answer four of the following questions in a paragraph of 100 words :

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What are the different types of Leads ?

Write a short note on Book Reviews.