0000000042032004 Pages: 1

Reg No.: Name:
APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
MBA T4 (Regular and Supplementary) Examination, November 2020
Course Code: 42
Course Name: BUSINESS ANALYTICS
Max. Marks: 60

دم دنا >+ ما

10

11

PARTA
Answer all questions. Each question carries 2 marks.
What is an outlier?
Explain the relationship between Fraud detection and Fraud Prevention.
List out the 4 C’s of On-Boarding Analytics.
What is Multi Dimensional Scaling?

Explain text mining.

PART 1
Answer any three questions. Each question carries 10 marks.

What are the uses of data visualization in analytics? Explain.

“Analytics plays an important role in banking and financial services”, Explain.

Figure out the various aspects of HR Analytics with suitable examples

What is Click Stream Analytics? Explain the benefits of Click Stream
Analytics.

Explain the concept of ‘ Scenarios’ with possible applications.
PART ட
Compulsory Question. The question carries 20 marks.

Discuss the Applications of Analytics in Retail Banking

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Duration: 3 Hours

Marks

(2)
(2)
(2)
(2)
(2)

(10)
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(10)

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(20)