APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY Previous Years Question Paper & Answer

Course : MBA

Semester : TRIMESTER 4

Year : 2020

Term : NOVEMBER

Branch : MBA

Scheme : 2015 Full Time

Course Code : 41

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hand, was in a strong position in the Czech Republic and Slovakia, but its
Taiwanese operations were not doing well. The case details the swap agreement
between the two companies, according to which Tesco agreed to take over 11
of Carrefour stores in the Czech Republic and Slovakia, and Carrefour agreed
to take over six stores of Tesco in Taiwan.

(i) Examine the internal and external factors causing international expansion
strategies of Carrefour and Tesco.

(ii) What are the reasons behind Tesco and Carrefour deciding to swap some of
their stores?

(iii) Analyze the reasons for Carrefour success in Taiwan and Tesco success in
the Czech Republic and Slovakia.

(iv) Suggest suitable measures for the success in international market.

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