C 22022

(Pages : 2)

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SECOND SEMESTER (CBCSS-UG) DEGREE EXAMINATION, APRIL 2022

Time

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11.
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15.

B.Com.

BCM 2C 02—MARKETING MANAGEMENT

(2021 Admissions)
: Two Hours and a Half
Section A

Answer atleast ten questions.

Each question carries 3 marks.

All questions can be attended.
Overall ceiling 30.

Define Marketing management.

What is market segmentation ?

What is brand equity ?

What do you mean by Packaging ?
Define product differentiation.

What is channels of distribution ?
What do you mean by sales promotion ?
What is E-commerce ?

Point out the objectives of Branding.
What is window display ?

What are public relations ?

Write the characteristics of marketing.
What is Product positioning ?

Whatis skimmed pricing ?

What are the objectives of personal selling ?

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Maximum : 80 Marks

(10 x 3 = 30 marks)

Turn over