3 D 43135

23 Briefly state the factors to be considered in selecting channels.
24 Identify popular consumer promotion techniques adopted by marketers in India.
25 Write different kinds of advertising.
26 What are the reasons for growth of emarketing in India ?
27 Briefly explain different types of Demographic segmentation.
28 Which are the modes of product line modification ?
¢ (6 x 4 = 24 marks)
Part D (Essay Questions)
“Answer any two questions.
Each question carries 15 marks.
29 Bring out the scope of marketing management.
30 Evaluate different types of pricing policies.
31 Explain the elements of promotional mix.
(2 x 15 = 30 marks)