27.
28..

29.
30.
31.

3 C 24701
State the components of brand equity.
Why do the companies adopt green marketing strategy ?
(6 x 4 = 24 marks)
Part D (Essay Questions)
Answer any two questions.
Each question carries 15 marks.
What is a product ? Why do many new products turn to be market failure ? How can it be cured ?
What is a pricing strategy ? Explain its different forms.

What is E- marketing ? How it different from traditional marketing ? Also explain the tools available
to E-marketing ? :
(2 x 15 = 30 marks)