APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY Previous Years Question Paper & Answer

University : APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
Course : B.Tech

Semester : SEMESTER 6

Subject : Marketing Management

Year : 2019

Term : MAY

Branch : MECHANICAL ENGINEERING

Scheme : 2015 Full Time

Course Code : ME 368

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List various advertising objectives.

Branding will lead to price increase. Comment on this statement

Explain the advantages of a branded product to consumers with case examples.
Explain any 5 methods used for sales promotion.

List various advantages and disadvantages of online marketing.

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