achievements of the business. Feedback from appraisals helps to assess how far
individuals contribute to the company's K-Values. Kellogg's positively recognizes and
rewards staff achievements. Kellogg's provides employees with the opponunity to take
on challenging and stimulating responsibilities.

Other initiatives within the organization include:

* Flexi time, home working, part-time working and job sharing

e Career breaks, parental leave, time off for dependents and maternity and paternity
leave

* On-site gyms

Kellogg's sales team meets every Friday morning to share success stories of the week.
Once a month, it recognizes individuals that have worked above and beyond the
KValues.

Questions:

a) Using the Kellogg's example, explain the application of any two theories of
Motivation

b) Explain the application of Expectancy Theory in this context.
(20 marks)

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