APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY Previous Years Question Paper & Answer

Course : MBA

Semester : TRIMESTER 1

Year : 2016

Term : OCTOBER

Branch : MBA

Scheme : 2015 Full Time

Course Code : 16

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Production Manager N/fr. Unnikrishnan was hired froma multinational company. Both
Mr. Unnikrishnan and Mr. Rao presented several ideas for the upcoming of the company.
Mr. Unnikrishnan's ideas got the attention of the members present in the meeting. He
suggested that the company can achieve a rising graph in the market and eater the needs
of the consumers by adding some energy booster and extending the expiry date even
though the chemicals used for this is quite hazardous to new bom babies.

The studies undertaken by various R&D experts of the company showed that it would
create deficiencies to the babies because the energy booster contains chemical
substances. Though the side effect of thisis well aware of, Mr. Unnikrishnan
recommended to populate the demand and supply of 'Baby Milk' in the market. He also
suggested hiding the chemical name during advertising and labeling of the product by
bribing politicians and administrators.

Questions

a. Ifyou are the CEO of the company, what would be the final decision?
b. Would Unnikrishnan's ideas be beneficial to M/S. XYZ?

(20 marks)

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