4Q
Reg.NO. Name:
AP.J ABDUL KALAM TECHNOLOGICAL UNIVERSITY FIRST TRIMESTER MBA DEGREE
EXAMINATION OCTOBER 2016

MBA 16 BUSINESS AND SOCIETY Max. Marks: 60 Duration: 3 Hours

Part A
Write short answers to all questions. Each question carries 2 marks

1 . How business, government and society are different?
2. What are the pros and cons of trade on the development of the Country?
3. How do Indian companies cope with global competition?
4. What are the reasons mostly said for climate change?
5. What is environmental audit?
(5x2 marks 10 marks)
Part B
Answer any 3 questions. Each question carries 10 marks

6. How do poverty and inequality adversely affect business strategies and economic
development of the country?
7. Globalization makes the business environment increasingly global even for domestic
firms. Do you agree? What are your arguments?
8. What is BOT? Discuss the privatization of Telecom sector in India
9. Describe the various types of renewable and non-renewable energy resources
10. Explain the various strategies and policy measures advocated to achieve sustainable
development
(3x10 marks = 30
marks) Part C
Compulsory question, the question carries 20 marks
11. Answer the questions given at the end of the case
M/S XYZ is acompany producing and marketing baby products like milk product named
"Baby Milk" since 1986. The company's growth was overwhelming in those years. Due
to globalization, many other products are now easily available in the market. Naturally

competing products as well as number of competitors increased. The product kicked-up
to stagnancy in the market.

The company CEO Mr. Mukundan an-anged a meeting where he called upon the newly
appointed Production Manager Mr. Unnikrishnan and Marketing Manager N'fr. Rao. The

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