D 3700028

Reg. No. Name:
APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
THIRDTRIMESTER DEGREE EXAMINATION APRIL 2017

MBA 34 BUSINESS RESEARCH METHODS

Max. Marks: 30 Duration: 90 minutes

(statistical data tables and scientific calculators permitted in the examination)

Part A

Answer all questions. Each question carries 2 marks

1. Distinguish between Fundamental Research and Applied Research

2. List a few applications of Research in Marketing and HR area.

3. Explain Likert scale with an example.

4. Distinguish between Probability and Non-Probability sampling techniques.

(4x2 marks = 8 marks)
Part B

Answer any 2 questions. Each question carries 6 marks

5. a. Explain the various stages in Research process with the help of a diagram. (4 marks)
b. Mention any four types of questions used in a Research Questionnaire. (2 marks) 6. a.
An Economist wants to study the average monthly spending on food items by families. From
past data he finds that the Standard Deviation of population is Rs. 30. He wants to predict
the results with 95% confidence level and a permissible eneor of Rs. 7. Find the Sample size
required for this study. (Z value con-esponding to 95% confidence level is 1.96.) (4
marks)
b. What is Reliability and Validity of a measurement scale? (2 marks) 7. a. Explain 4
types of Measurement scales. (4 marks)
b. What are the Projective techniques used in data collection? (2 marks)
(2x6 marks 12 marks)
Part C
Compulsory question, the question carries 10 marks

8. A Marketing manager wants to study the relation between Gender of customers and
Choice of colour of a product.He wants to adopt a suitable research design for the study
and do a statistical analysis of the data.

a. Mention the type of Research designs and suggest a suitable Research design for this
study. (4 marks)

b. Explain the process of Chi test to test the Hypothesis that Gender and choice of
Colour are Independent. (6 marks).