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Max. Marks: 100

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17192110 Pages:2

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
SIXTH SEMESTER B.TECH DEGREE EXAMINATION(S), DECEMBER 2019

Course Code: ME368
Course Name: Marketing Management

PARTA
Answer any three full questions, each carries 10 marks.
What is marketing?
What are the earlier marketing ideas?
How do you demonstrate the holistic marketing concept?
What do you understand the marketing concept?
How do you understand the importance of controllable factors directed by top
management?
What are the elements of a good market planning?
How do you describe the major steps in marketing planning process?
What are the applications of Boston consultancy group model?
Discuss the key elements of marketing mix.
PART ‏تا‎
‎Answer any three full questions, each carries 10 marks.
How do you describe the different levels of segmentation?
Enumerate the bases for segmentation.
What are the objectives of marketing research?
How do you develop a research plan?
What do you mean the consumer behavior?
How do you enumerate the marketing strategies for different stages of product
life cycle?
How the cultural factors influence the consumer behavior?
Define the perceived risks and classify them.
PART C
Answer any four full questions, each carries 10 marks.
Define marketing communication.

How do you understand the marketing communication mix and its role?
Define the different strategies of communication.
What are the steps in developing effective communication?

What are the objectives of marketing communication?

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Duration: 3 Hours

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