Reg. No. Name:

3TF2001R

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
THIRD TRINIESTER MBA DEGREE EXAMINATION APRIL 2017

MBA 37 STRATEGIC MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

൧ ०० > 9:

10.

11.

Part A

Answer all questions. Each question carries 2 marks

‘A vision statement is a roadmap for the future’. What are its features?
‘Anything that a firm does especially well, wheneompared to rival firms'. What is the firm
said to possess? How can this be achieved?
What is the purpose of GAP Analysis?
Resource allocation is an integral part of strategy implementation. What are the various
factors that influence it?
Brief on any 4 kinds of innovation with examples.
(5x2 marks 10 marks) Part
B
Answer any 3 questions. Each question carries 10 marks

Strategic Management process has 4 major milestones. Broadly trace this process.
What are the different categories of Corporate Social Responsibility?
Explain the McKinsey's 7s Framework
Detail the roadmap for Strategy Implementation
"Strategy evaluation is a key part of the strategy process" What are the various qualitative
factorsthat influence strategic evaluation and control?
(3x10 marks 30 marks) Part
^
Compulsory question, the question carries 20 marks

Out of the total smaltwateh (S W) shipment in 2016, Motorola held a market leader position,
followed by Apple, Qualcomm and Samsung. The global market is witnessing a huge inflow
in the number of companies and is expected to grow manifold from the existing number of
40 companies at present. Currently, North America is dominating the market of SW which
is responsible for of market share due to the favorable conditions. Europe is second biggest
market of SW as countries like Germany, France, Italy have high penetration rate for
wearable technologies. Asia pacifie is expected to dominate the market in coming years as
this region holds more than 40 ° 0 of global population and most

of countries are in developing phase.

Ques tions :

a) Doan Analysis on Bargaining power ೦೯50011015 inthe SW industry (4

b) Develop a vision and mission statement for a new player in the market . marks)

c) DoaSWOT analysis of your company (4

d) What is Product Innovation and how would you bring it about? marks)

e) How will you fulfill your societal responsibilities? (4
marks)
(4
marks)

(4 marks)
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