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Reg No.:__ Name:

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
SEVENTH SEMESTER B.TECH DEGREE EXAMINATION(S), MAY 2019

Course Code: 11306 Course Name: SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Max. Marks: 100 Duration: 3 Hours
PARTA
Answer any two full questions, each carries 15 marks. Marks
1 a) Give five examples of supply chain “metrics” used for performance measurement? (5) b)

Show with the help of a line diagram “‘conjoint structure” of supply chain management? (3)
©) Explain in detail the methods of managing “demand”? (7)2 a) What are the different flows of
supply chain management? (3) b) Explain in detail the supply chain “planning decisions”? (5)

0) What is “mean absolute percentage error” (MAPE) of forecasting? What is the type of (7) demand
variation suitable for this type of error estimate?

3 a) What is difference between push and pull view of supply chain? (3) b) What is meant by
implied demand uncertainty? Explain. (4)
0) The demand for a product “umbrella” shows seasonal demand. The demand analysed (8)

quarterly of an year. By the analysis of three years data, the following values are calculated.
Level of demand L= 16700 units, Trend T= 375 units. The demand and seasonal factors for
first four periods are given in the table. Find out the corrected level and trend for the period
one to four, forecast for the period one to five and corrected seasonal factor for period five
using Winter’s model of forecasting? Smoothing constant for level ൨൦ 0.1, Smoothing
constant for trend 3 = 0.2, Smoothing constant for seasonal factor y= 0.1.

Seasonal Factor | Forecast

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PART छ
Answer any two full questions, each carries 15 marks.

4 a) Discuss about the load matrix, distance matrix and relationship matrices used for layout (7)
problems.
b) Assume that weekly demand for phones at XYZ company is normally distributed with a (8)

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