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3 C 20339

III. Answer four of the following questions in a paragraph of 100 words :

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Write a short note on Book Reviews.

Elaborate on the advantages of newspaper over electronic media.
Discuss Broadcast Writing.

Briefly discuss about Promotional Literature.

Write a note on Advertising as an art.

Discuss the major differences between print media and electronic media.

(4 x 5 = 20 marks)

IV. Answer any two of the following questions in 300 words :

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Discuss in detail about the Editors, the editing process and the functions of the editor.

30 Write an essay on Television as a mass medium.

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Examine in detail about the advantages and disadvantages of Advertising.
Distinguish between the different writing styles of the Print, Electronic and Digital media.

(2 x 15 = 30 marks)