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2 C 20339
Akashavani Bhavan is located in :
(a) Mumbai. (b) Calcutta.
(c) Chennai. (d) New Delhi.

A small book or magazine containing pictures and information about a product or service
(a) Blog. (b) E-book.
(c) Lead. (d) Brochure.

The quality of being legible and easily understandable :

(a) Understandably. (b) Ambiguity.
(c) Readability. (d) None of the above.
A short description of a book, film, or other product written for promotional purposes :
(a) Blurb. (b) Blog.
(c) Journal. (d) Advertisement.

(10 x 1 = 10 marks)

II. Answer ten of the following questions in two or three sentences :

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12
13
14
15
16
17
18
19
20
21
22

What are the essential components of a News story ?
Define Lead.
Distinguish between Hard news and Soft news.
What are the Personality Features in Radio broad casting ?
What are Studio Interviews ?
Define Blogging.
Explain Digital Correspondence.
What is a Storyboard ?
Define Digital Editing.
What is a Leaflet ?
What are Classifieds ?
What is a Message ?
(10 x 2 = 20 marks)

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