IV.

25 Discuss Broadcast Writing.
26 Briefly discuss about Promotional Literature.
27 Elaborate on Web Writing.
28 What are the qualities of effective leads ?
(4 x 5 = 20 marks)
Answer any two of the following questions in 300 words :
29 Discuss in detail about the Editors, the editing process and the functions of the editor.
30 Write an essay on Television as a mass medium.
31 What are the fundamentals of film scripting ?
32 Elaborate in detail about Advertising and how it takes place in the different forms of media.
(2 x 15 = 30 marks)